Search

jgbradley1998

Category

Unit 11

Promotion As A Freelancer

As a freelancer you have to rely on yourself and word of mouth to get yourself known to potential employers. However there are many ways you can promote yourself and your work.

One example of promotion is social media. Using Twitter if you are a freelance journalist great as you can keep up to date with the news and tweet about your opinions to a wide audience. Also, if you are a freelance photographer, using Instagram can help you promote your work and reach potential clients. Instagram is a great site to use for your portfolio as you can display all your work on one page and people can choose what to look at. The disadvantage of using these two sites is that they can sometimes be seen as unprofessional, even though they are a simple way to promote your work.

Another type of social media is LinkedIn. This site is used for professionals so they can look for potential employees and freelancers. You can also add a portfolio of work for people to look at.

Another method of promotion is through your own website. Creating your own website is similar to social media as you can reach a wider audience, but you have more control on how your work is presented and how the site looks. Also, you can have a lot more fun and creativity with creating a website as you can design the layout and overall features of the site yourself.

 

Also, creating a blog can also help you if you are a freelance journalist. If you are a freelance magazine journalist then this method is a great way for you to get your name known as you can write about fun topics of your choosing and stick to something you are passionate about. A blog is typically the same as a website, however it is more relaxed, but you can still make it look and feel professional. Since it is the same as a website you can have loads of features that can display your work as a journalist or photographer.

Business cards are also a great way to promote your work as you can hand them out to anyone you meet. You can’t display your work on them but you can have your contact details on them and the link to your website so potential clients can contact you or look at your work.

11.2.1, 11.3.1 Reflective Blog On Mock Interview

Evaluation

For the mock interview I chose to apply for the position of assistant editor at Penguin Random House.

Before the interview I had to look up different jobs that I would want to do, I mainly focused on publishing. Once I had chosen a job, I then went and looked at my CV and cover letter so that I could tailor it to the job.  I then researched the company the job was for and took notes about the company and which authors they work with. Doing this made me more prepared for the interview.

I think my CV and cover letter was well presented and showed my experiences well. However, I knew it wasn’t going to be amazing because I haven’t had much experience and I am not fully qualified.

From my experience of interviews, I think that I did well because I was prepared and, because it wasn’t my first interview, I knew what to expect and didn’t panic. I think presented myself well with the way I dressed and how I answered the questions with confidence.

I thought it went well but I could have been more prepared. I think I answered the questions well but it would have helped if I had brought a physical copy of my portfolio. However, because it was during college time and I was doing work, I didn’t have time to print off my work. If it was an interview for a real interview I would make sure I have a physical portfolio.

Throughout the interview the interviewer gave me pieces of feed back on my performance and how I answered questions. She said that I needed to bring a physical copy of my portfolio so that the interviewer would have more questions to ask. Also, I should have come prepared with more questions and to think of where the job is located so I would know how I would travel there and for accommodation. She also gave me feedback on my CV saying that I should put relevant work experience near the top of my CV as well as my blog, and to add all of the social media I use onto it.

From experiencing this interview I now know that I need to rethink the layout of my CV so that the information that is relevant would be at the top. I would also spend more time researching the company in depth. For future interviews I would print off a physical copy of my portfolio and research more into the company. I would also practice more interview questions to be more prepared.

Do’s

  • spend time researching into the job – what skills you need to have and what experience you need etc.
  • think of examples of impressive stories you have worked on as a journalist
  • come up with ideas including stories and angles for the company
  • make sure you ask questions
  • arrive on time and always turn up to the interview
  • have an idea of your expected salary
  • demonstrate that you have considered your career path
  • it is acceptable to pause and think of your response
  • take a notebook into the interview as a memory aid when giving examples
  • bring a portfolio of your work and in a suitable format

 

Dont’s

  • ask for feedback at the end of the interview
  • don’t ask too many questions

 

Look presentable – neat and professional

Be prepared – read over your CV or personal statement

Stay calm, be well rested and be hydrated

Sell yourself – only talk about your positives

Don’t talk too much

Use appropriate language

Don’t be cocky

Take care to answer the questions

Ask questions

Don’t appear desperate

http://www.monster.com/career-advice/article/boost-your-interview-iq

 

https://www.journalism.co.uk/skills/how-to-prepare-for-a-journalism-job-interview/s7/a547546/

 

Tell stories in the job interview

Share anecdotes that provide specific examples of how you’ve helped solve business problems. Describe the challenge, talk about your process and actions, and outline the final results.

Be yourself

The key to making a strong first impression is to simply show the real you. Try to avoid rehearsed responses and fluffy jargon. Instead interact in a way that’s honest and genuine.

https://www.roberthalf.com/creativegroup/blog/5-interview-tips-to-help-you-nail-your-creative-job-interview

 

 

 

11.2.2 Digital Career Portfolio

Click here to view my portfolio

 

 

 

Screen Shot 2017-01-24 at 09.41.56.png
Screen Shot 2017-01-24 at 09.38.48.png

11.1.1, 11.1.2 Evidence of UCAS Application/ Preparation for Employment

Screen Shot 2016-11-25 at 12.40.21.pngScreen Shot 2016-11-25 at 12.41.41.png

Screen Shot 2016-11-25 at 12.42.54.png

Screen Shot 2016-11-25 at 12.42.28.png

11.1.1, 11.1.2 Personal Statement

Why do you want to do the course/ subject that you are applying to do?

  • really interested in studying the subject further
  • like the sound of the modules
  • want a career in either journalism or publishing

 

Which skills/knowledge have you developed whilst on this course/outside of college?

  • time management
  • organisation
  • analytical
  • the ability to use indesign
  • journalistic writing – able to write for a specific audience
  • communication
  • teamwork
  • photography
  • leadership
  • independence

 

How do the skills and knowledge you have learnt link to the course/subject you are applying for?

  • journalistic writing – able to write for a specific audience
  • time management
  • organisation
  • analytical
  • communication
  • photography
  • independence
  • teamwork

 

How did you develop the skills/knowledge? Refer to specific experience you have had e.g. specific projects you have done/ specific tasks you have done/ work experience you have done etc.

  • journalistic writing – writing articles for my FMP year 1, writing featured for Migration Matters festival and Sheffield Sharks
  • time management – meeting article, projects and FMP deadlines
  • organisation – planning when to do photoshoots and when to write the articles in order to meet deadlines
  • analytical – analysing news stories
  • communication – when working in a team for focus groups and when presenting my findings to the class
  • photography – when working on my personal blog and taking photos for my FMP and other projects
  • independence – working by myself to complete my FMP by using minimal help and my own initiative
  • teamwork – working in teams during photography competitions, presentations and focus groups.

 

What are your personal qualities? How will these help you to be a valuable/ good student on the course/ subject you are applying for?

  • Witty
  • Kind
  • Helpful
  • Confidence
  • Approachable
  • Bookworm
  • Determined
  • Friendly
  • Charismatic
  • Reliable
  • Motivated

 

What evidence can you provide for the personal qualities that you say you have?

  • determined – when working towards my FMP grade, determined to get merit or above
  • bookworm – writing regular book reviews on my blog
  • helpful – when assisting my peers with their work, photoshoots, teaching my peers journalistic terms
  • charismatic – naturally good conversationalist, confident in what I am saying when presenting my ideas to the class

 

Draft 1

I have always been passionate about a career in journalism but that was never solidified until I started my UAL Extended Diploma in Journalism and Social Media. I am incredibly passionate about learning about the industry further and want to expand my knowledge further by studying it at university. As part of my extended diploma, I have had to research all of the different fields within the journalism industry. This task helped me decide on what I want to do in the future which is work in magazine journalism or for a publishing house.

A journalism degree like this really intrigues me as the modules are related to what I want to do for a career. The modules also feature certain aspects of journalism that I don’t want to do as a job, but I would enjoy learning about them. Also, I would like to study the subject further at university so I can develop my knowledge and understanding of the subject.

Studying my extended diploma has helped me to develop a lot of skills and learn some new ones too. For example I have developed my time management and organisational skills with having to meet deadlines for projects and having to organise photoshoots. I have also developed my analytical skill when analysing news stories and readership statistics, research skill when researching different media companies for case studies, communication when presenting my ideas and opinions to my peers, team work when working with others in presentations competitions and focus groups. As part of course I studied how to use special software, including InDesign and Photoshop, to use when creating my final major project. Studying this aspect of the course helped me develop my design skill and confidence with using new software. Moreover, I have developed my independence when working self-sufficiently to complete my final major project and my photography abilities when working on my personal blog and taking photos for final major project and other projects. As well as this I have been able to develop my researching capabilities as every task I was set during my course I had some sort of researching to complete. For example, for my final major project I had to research my target audience and carry out surveys and questionnaires to learn how to make my product appeal to the audience. Additionally, I have been able to develop my creativity skill as I needed to design a magazine cover and double page spreads as well as take the photos to accompany the articles for the pages.

Also, having my own personal blog has helped work on creativity as I have to create regular interesting content and take photos to accompany the blog post. This hobby has also helped me work on my communication skill when responding and interacting with my blog readers, my photography as I need to take several photos for the posts and my organisation as I need to work out when I can dedicate my time to my blog in order to create content. My blog has also helped me practise my professional writing.

Furthermore, I have learnt how to writing professionally as a journalist when writing articles for my final major project and writing features for the Sheffield Sharks basketball team and Migration Matters Festival 2016. Taking part in these two work experiences and writing articles for my final major has helped my learn how to write for a specific audience. Working towards my extended diploma has also helped me become more creative as I would have to think of innovative article ideas for my final major project.

I love the whole aspect of writing articles. From thinking of an innovative and creative idea, to writing the copy and taking the photos to then seeing the finished product. I also love being able to write what I want and then design how I want it to look like on the page.

In my opinion, I am a confident and motivated individual who is determined to achieve the best that I can.  I am a naturally good conversationalist and am confident in that I am saying when presenting my ideas to my peers and when engaging in conversation in class.  I am incredibly passionate about learning and put 100% effort into all tasks. I believe that I am incredibly dedicated to whatever task I am doing and am a dependable and responsible person.

Draft 2

In my opinion, I am a confident and motivated individual who is determined to achieve the best that I can.  I am a naturally good conversationalist and am confident in that I am saying when presenting my ideas to my peers and when engaging in conversation in class.  I am incredibly passionate about learning and put 100% effort into all tasks. I believe that I am incredibly dedicated to whatever task I am doing and am a dependable and responsible person.

I have always been passionate about a career in journalism but that was never solidified until I started my UAL Extended Diploma in Journalism and Social Media. I am incredibly passionate about learning more about the industry further and want to expand my knowledge further by studying in higher education. As part of my extended diploma, I have had to research the different fields within the journalism industry. This task helped me decide on what I want to do in the future which is work in magazine journalism or for a publishing house.

A journalism degree really intrigues me as it covers a lot of aspects of journalism, from news reporting to the law and ethics of the industry. However it still includes the side of journalism I am interested in and want to do as a career. This includes the digital side to journalism and publishing.

Studying my extended diploma has helped me to develop a lot of skills as well as learning new ones. For example I have developed my time management and organisational skills with having to meet deadlines for projects and organising photoshoots. Some of the skills I have developed throughout my time at college are; my analytical skill when analysing news stories and readership statistics, research skill when researching different media companies for case studies, communication when presenting my ideas and opinions to my peers, and  teamworking when working with others in presentations, competitions and focus groups. Moreover, I have developed my independence when working self-sufficiently to complete my final major project and my photography abilities when working on my personal blog and taking photos for final major project and assessments. As well as this I have been able to develop my investigation capabilities due to researching tasks set for every project throughout my course. For example, for my final major project I had to research my target audience and carry out surveys and questionnaires in order to learn how to make my product appeal to the audience. Additionally, I have been able to develop my creativity skill as I needed to design a magazine cover and double page spreads as well as take my own photos to accompany the articles for the pages.

Having my own personal blog has also helped work on creativity and practice my professional writing skills as I have to create interesting content regular for my readers. This hobby has also helped me work on my communication skill when responding and interacting with my blog readers. My photography has also improved through writing my blog as I often use multiple photos for every post. Organisation is another key skill that has advanced though my blog as I have to balance both my studies and hobby simultaneously.

Furthermore, I have learnt how to writing professionally through writing articles for my final major project as well as writing features for the Sheffield Sharks basketball team and Migration Matters Festival 2016. During the summer I also volunteered at my local library as part of their publicity team. During my time there I wrote an article which was featured on their website and distributed to the local area. Taking part in these experiences has helped my learn how to write for a specific audience.

I enjoy the whole aspect of writing articles. From thinking of an innovative and creative idea, to writing the copy and taking the photos to then seeing the finished product. I also love being able to write what I want and then design how I want it to look like on the page.

3978 Characters

 

Draft 3

In my opinion, I am a confident and motivated individual who is determined to achieve the best that I can.  I am a naturally good conversationalist and am confident in that I am saying when presenting my ideas to my peers and when engaging in conversation in class.  I am incredibly passionate about learning and put 100% effort into all tasks. I believe that I am incredibly dedicated to whatever task I am doing and am a dependable and responsible person.

I have always been passionate about a career in journalism but that was never solidified until I started my UAL Extended Diploma in Journalism and Social Media. I am incredibly passionate about learning more about the industry and want to expand my knowledge further by studying in higher education. As part of my extended diploma, I have had to research the different fields within the journalism industry. This task helped me decide on what I want to do in the future which is work in magazine journalism or for a publishing house.

A journalism degree really intrigues me as it covers a lot of aspects of journalism, from news reporting to the law and ethics of the industry. However it still includes the side of journalism I am interested in and want to do as a career. This includes the digital side to journalism and publishing.

Studying my extended diploma has helped me to develop a lot of skills as well as learning new ones. I have developed my time management and organisational skills with having to meet deadlines for projects and organising photoshoots. Some of the skills I have developed throughout my time at college are; my analytical skill when analysing news stories and readership statistics, research skill when researching different media companies for case studies, communication when presenting my ideas and opinions to my peers, and  teamwork when working with others in presentations and focus groups. Moreover, I have developed my independence when working self-sufficiently to complete my final major project and my photography abilities when working on my personal blog and taking photos for final major project and assessments. As well as this I have been able to develop my investigation capabilities due to researching tasks set for every project throughout my course. For example, for my final major project I had to research my target audience and carry out surveys and questionnaires in order to learn how to make my product appeal to the audience. Additionally, I have been able to develop my creativity skill as I needed to design a magazine cover and double page spreads as well as take my own photos to accompany the articles for the pages.

My own personal blog has also helped work on creativity and practice my professional writing skills as I have to create interesting content regular for my readers. This has also helped me work on my communication skill when responding and interacting with my blog readers. Organisation is another key skill that has advanced though my blog as I have to balance both my studies and hobby simultaneously.

Furthermore, I have learnt how to writing professionally through writing articles for my final major project as well as writing features for the Sheffield Sharks basketball team and Migration Matters Festival 2016. During the summer I also volunteered at my local library as part of their publicity team. During my time there I wrote an article which was featured on their website and distributed to the local area. Taking part in these experiences has helped my learn how to write for a specific audience. I am also completing work experience writing for the local newspaper, The Star, which will also help me improve these skills further.

I enjoy the whole aspect of writing articles. From thinking of an innovative and creative idea, to writing the copy and taking the photos to then seeing the finished product. I also love being able to write what I want and then design how I want it to look like on the page.

3591 characters

11.1.1, 11.1.2 Fact File, Skills Audit & Action Plan

Fact File

I chose to do a fact file on 21st Century Newsroom as it is related to what I want to do for a career. To make it more related to the career I want, I decided to look into both magazine journalism and copy editor.

The traditional role of a journalist has changed drastically. At the start the main tools of a journalist was pen and paper, however now it is more advanced and technology based. In the 21st Century, journalist use a variety of different technologies from cameras and recording devices, to laptops and software including indesign, muse and photoshop.

Examples of journalism companies include BBC, CNN and ITV. Journalism companies that are related to my career include The National Magazine Comapny Ltd, Bauer Media Group and Conde Nast International Ltd for magazine journalism. For publishing, companies include Bloomsbury Publishing, Simon & Schuster, Penguin and Little, Brown and Company.

A journalist writes for newspapers or magazines. They can also prepare news to be broadcasted on the radio or TV. Skills required for a magazine journalist include: excellent writing skills – for example, working for a broadsheet you would need to write professionally and formally where as for a tabloid it can be more laid back,  a proactive approach to investigating and good research skills, determination and persistence, strong interpersonal skills, IT skills and an ability to use software such as InDesign and Photoshop. As a journalist you can either for an organisation or freelance. With working for an organisation you have a stable job and wage and are told what you need to write about. However, with freelance you don’t really have a stable job or pay and you have to find your own work. Also, you get to write whatever you want and then pitch it to organisations.

To be a magazine journalist you can do a bachelor’s degree in journalism or related subject, however it isn’t essential. You can also do an NCTJ course which would also help you in magazine journalism. In this sector of journalism you can either work part time or full time and don’t have strict set hours. Deadlines may mean irregular hours.

A copy editor makes sure that texts are accurate and free from spelling and grammar mistakes before its sent to be published. Skills required for a copy editor are: a thorough knowledge of English language, concentration, accuracy and great attention to detail, as well as an ability to multitask, the ability to meet tight deadlines, self motivation and IT skills.

Having a bachelor’s degree in publishing, media or related subject would help with this career choice. Copy Editor working hours vary. In-house based copy editors usually work regular office hours but may need to work longer hours in busy periods. Due to the nature of the work, deadlines may be very tight.

Skills Audit

Job Title – Features Editor – Bauer Media Group Peterborough

Skills Needed –  an indepth knowledge of photography and magazine production, need to be ambitious; organised and versatile, excellent writing and communication skills, the ability to create brilliant feature ideas.

Skills I Have – my creativity and journalistic writing skills are evident as in my first year of my diploma I had to create a magazine front cover and two double page spreads. Also, I used communication skills when working in focus groups for feedback on my work. Furthermore, I used determination when working towards my final grade for my final major project. In my first year of college I also worked on my photography skill as I learnt how to use a DSLR camera and then used the skills I had learnt to produce photos for my final major project. Additionally, having to write articles for my final major project helped me develop my feature writing skill. During the summer 2016 I also took part in the Migration Matters Festival in Sheffield and volunteered at my local library as a publicising team member which helped me work on all of these skills. Also, having my own personal blog helps me work on my professional writing skills and photography.

 

http://www.indeed.co.uk/cmp/Bauer-Media/jobs/Feature-Editor-bd4436a2ad88bb12?q=features+writer

Job Title – Editor – Harper Collins

http://www.indeed.co.uk/viewjobjk=211ea8b8d820b1d3&q=Commissioning+Editor&tk=1asmn4m9m9u0sb7h&from=we

Skills Needed –  knowledge of digital publishing processes ad workflows, excellent attention to detail, strong communication skills. Experience in publishing as an editor or assistant editor, project management and working with and managing a team.

Skills I Have – my creativity and journalistic writing skills are evident as in my first year of my diploma I had to create a magazine front cover and two double page spreads. Also, I used communication skills when working in focus groups for feedback on my work. Furthermore, I used determination when working towards my final grade for my final major project. In my first year of college I also worked on my photography skill as I learnt how to use a DSLR camera and then used the skills I had learnt to produce photos for my final major project. Additionally, having to write articles for my final major project helped me develop my feature writing skill. During the summer 2016 I also took part in the Migration Matters Festival in Sheffield and volunteered at my local library as a publicising team member which helped me work on all of these skills. Also, having my own personal blog helps me work on my professional writing skills and photography.

 

My Personal Action Plan

Career Choice(s)

My career choices are a magazine feature writer or a copy editor in publishing.

My Target Grade for the UAL Course

My target grade for this course is a Distinction/Merit

My Course Choices

BA – Journalism (Joint Honours) with English Language at De Montfort Leicester University

Entry Requirements – DMM – DDM

I chose this course because the modules for this course sounded really interesting and focused on the type of journalism I wanted to do. Also, studying joint honours will allow me to combine to areas that interest me. Furthermore, during the course there are many opportunities for you to do work placements in the UK and abroad.

 

BA – Journalism/Journalism with English Language at Chester University

Entry Requirements – DMM

I chose this course because the modules sounded really interesting. Also, studying the joint honours courses gives me more options for careers once I graduated.

 

BA – Multimedia Journalism at Manchester Metropolitan Univesity

Entry Requirements – DMM or 104-112 tariff points

I chose this course because it specialises in more than traditional journalism and teaches you about all platforms.

 

BA – Media Production: Journalism at York St John University

Entry Requirements – 96-112 tariff points

Although I don’t like the sound of all the modules, I chose this course because it covers all aspects of journalism.

 

BA – Journalism at Leeds Beckett University

Entry Requirements – 120 tariff points

I chose this course because the modules sounded really interesting and mainly focused on the platforms of journalism I am interested in.

 

Work Experience

Migration Matters Festival – Feature Writer

Sheffield Sharks – Feature Co-writer

Ecclesfield Library – Volunteer

 

https://en.wikipedia.org/wiki/List_of_English-language_book_publishing_companies#L

https://www.prospects.ac.uk/job-profiles/magazine-journalist

http://creativeskillset.org/creative_industries/publishing/job_roles/4267_copy_editor

 

Create a free website or blog at WordPress.com.

Up ↑