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jgbradley1998

Month

February 2016

6.2.2 Developing Video

Once I had gotten my footage, I added them to iMovie and began watching the footage to see what I was going to include in my video. I then began cutting clips and dragging them to the video timeline.

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I then added transitions in between each clip to make it more interesting and different. I made sure that I chose simple transitions so that it didn’t look too complicated or distracting.

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I then began adding music as a backing track to the video to make it interesting. I had to make sure the music wasn’t too distracting or loud and that it was long enough to play through the whole of the video. I then dragged the chosen music to the timeline.

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To make my video more professional I added opening and ending credits. Again, I look for ones that were simple and looked professional instead of fancy, outlandish ones that are distracting.

I then kept watching the whole of the video to see what I could add and to see if I could re shuffle it in any way.

Once I was completely satisfied and finished with the video, I uploaded it to YouTube. I did this by clicking file, share and then YouTube.

6.3.1 Evaluation (Video)

Planning

For my video project I planned on creating a video feature about winter fashion and what my friends like to wear throughout winter. I also planned on recording cutaways of nature and the location to make the video more interesting and different. Furthermore, I was planning on including my interview as audio over the top of the video.  I planned my video by brainstorming ideas and topics on what it could be about. I then selected an idea and then thought about what I could film for it. I found that planning my video like this really helped me work what I was going to do and how I was going to piece it all together. I could have managed my time a little better by recording my audio and film at the same time, but since I was outside and it was windy, I wouldn’t have had good quality audio.

One constraint I had to work around was the weather. If it was raining I wouldn’t have been able to film my footage. Also, I had to consider lighting and camera angles. Moreover, I had to avoid having the public in my videos.  To overcome these constraints by trying to find an area where it wasn’t over exposed with sunlight and I films the clips a couple of times, using a different angle each time, and used the one I preferred. Also, I planned to film the day when the weather was good.

Research

My research included looking on YouTube at what videos are already out there for the topic I was covering. I looked at the transitions, lighting and angles they used as well as the audio. I found that this sort of research was very effective because it allowed me to see how I could film my video and how I could make it different to others. During production I kept looking at more and more videos to do with my topic to help me to see how I could make a good quality video.

The Product

I think that my video is fit for purpose because its purpose was to entertain, and I think that it did. Some of the codes and conventions that my videos follows is that it is short, the opening title so that the audience knows what it is about and audio to explain what the video is about.

Technical Quality – One thing that worked really well was the lighting in the footage. it wasn’t too exposed. Also, the editing process worked really as all the clips were easy to edit and the transitions worked really well. Furthermore, I didn’t have any problems with editing. One thing that could have been improved was the amount of footage I shot. I didn’t have a lot of footage, so I found it hard to make the video a minute long.

Appeal For Target Audience – I think that my video would appeal to the target audience because the target audience is people who are interested in fashion and my video is about winter fashion.

Audience Feedback – The transitions between clips worked really well, and the fact that there were different transitions when introducing a new subject also worked really well.The music over the video fit perfectly and wasn’t too distracting. However, there weren’t a lot of cutaways to make the video more interesting.

I would definitely agree with this feedback, especially the part about needing more cutaways. I also agree with the comments about the transitions. When editing my video I realised that I needed to make it a little more interesting, so I added different transitions.

Conclusion

If I was to do this production again I would look at more videos and a wider range of videos to do with my video topic. I would also watch the videos throughout production. Furthermore, I would research different camera angles to use whilst shooting footage to make the video a little different and interesting. Also, I would research during production as well as before to see how I could improve my video and make it as good as possible.

8.4.1 Reflective Journal and Final Evaluation

Reflective Journal

Action Planning Week – Over the week I wrote a 100 word rationale and created two mood boards – one full of article designs and covers and one of pictures I could recreate. Creating these mood boards helped me vision what I could do with my magazine and what images would make an amazing cover. I also looked into InDesign techniques that I could use in my work like gradient. Furthermore, I looked into what I could do to make my magazine cover look different and unique. During this week I also conducted numerous Twitter polls about my mood boards to get people’s opinions and on what genre of magazine people read. Running these polls helped me pick what genre of magazine I could do. I also started my primary research for magazines and their target audiences by looking at media packs and the genre by looking at the codes and conventions of specific magazine genres. I looked at fashion (Elle and Cosmopolitan) and entertainment (Empire) to see how different the two genres are.

I found that my mood boards went really well as they gave me a lot of inspiration for what images I could recreate and use for either a cover or to illustrate my articles. Conducting my primary research also helped me decide on what genre I was going to do and what content I could create. Researching the magazines target audience also went well as I learnt how I could make my magazine appeal to the target audience. Areas for improvement would be the surveys that I ran. I didn’t get a lot of votes so some of the results weren’t that helpful.

Research Week – During research week I finished conducting primary research and moved onto secondary research. This included looking into what is genre and what the codes and conventions of my chosen genre are. It also included researching the target audience by gathering data from the National Readership Survey website. I used this website to look at how many of the Empire readers read a print version and how many read online. Furthermore, I looked into magazines that failed to provide for their target audience and found a website on Lucky Magazine. I then looked into magazine industries and who produces the magazines I am looking into. I also began to consider which company would produce my magazine if it was to be produced professionally. I have learnt what the key codes and conventions of the genre of magazine I have chosen are as well as what could happen if a magazine didn’t appeal to its target audience. This has helped me learn what to include in my double page spreads to attract the audience and also helped me decide on what content to create. During this week I have also completed my conclusion for my research portfolio which include summaries of the main codes and conventions of my genre of magazine, the magazines I have researched have targeted their audience and a summary of my idea for my final major project.

Proposal Week – At the start of this week I added more to my rationale and began my project concept. In my project concept I had explained and gave a short summary of my idea for the two double page spreads and front cover in detail. Writing my project concept helped me think about whether or not I need to use a studio to take my photos and what equipment I will need. During proposal week I also started and finished my proposal evaluation which helped me work out how I will effectively evaluate my work. A problem I faced throughout proposal week was being over the word count for each task. To solve this problem I copied each task I had written into a word count and then cut it down if I went over. I also decided to take books out of the library for more research into photography for my front cover. Using these books helped me understand that I didn’t just have to use a person as a subject and also helped me think of numerous ideas for my cover.

Course Review Week – During this week I wrote three articles for my final major project – two film reviews and a Harry Potter Studios feature. I then, once I was satisfied with the draft version, uploaded it to my blog. Once I had finished writing the articles, I designed what I would like to my double page spreads to look like. I then began to create my project concept presentation to explain my ideas for the final major project double page spreads. I also added my double page spread designs to the presentation. I finally went and did a test shoot for photos for the final major project. Once I had a good selection of photos, I uploaded some to my blog and wrote about the quality of image and what I would use the image for. This helped me to see how I could improve on my photography and helped me come up with other ideas of photos I could shoot. To make the Harry Potter Studios feature more exciting, decided to interview someone who had visited the studio before. This allowed me to test out some of my journalism and interviewing skills.

Production Week One- During production week I carried on analysing my photos from the test shoot. Once I had finished I began to prepare my presentation. When going through my presentation, I decided to change the designs for one of my double page spreads so I spent some time re-designing one of the double page spreads. This helped me see how I could make my pages look unique and original. When getting feedback from Tracy about my article, I learnt that my film review piece needs to be more text based and my Harry Potter feature needs to be picture based. She also gave me the idea of doing two film reviews instead of one to make it more texted based and more interesting, especially since the two film reviews I have written of from two different genres. To do this, I learnt that I need to reread my film reviews and cut them down so that they fit and aren’t too long. After rethinking about the feedback I was given, I copied my draft to a word counter and began to cut out unnecessary words, phrases and sentences.

To help me when it came to creating my magazine, I also designed several front covers and changed the image as well as font/colour of the masthead. I also created two mock ups, one for each double page spread, of my article to see what I want the article to look like and how I am going to achieve that. This helped me see exactly what I want the articles to look like including what images to use, font styles and colours. Finally, I got feedback on my test shoot photos, which helped me see how I could improve my photography. I was also shown how to use certain tools in Photoshop to help make my photos look more defined.

Production Week Two – At the start of the week I did a presentation explaining my project concept, showing images from test shoots, screenshots of my design mock ups and research. By doing this, I got feedback on my ideas and how I could improve my work. For example, using images that look aesthetically pleasing and are to a standard of publishing. A problem I faced was when my presentation file corrupted meaning I couldn’t open my presentation. However, with the time I was given, I managed to recreate my power point to a good standard and present it.

I also began designing and creating my first double page spread. Whilst creating it, Tracy gave me feedback about it not looking really creative and that it wasn’t showcasing any different creative skills. She gave me ideas on how to make it look more appealing and creative. After rethinking my idea for the double page spread, I came up with a new design at home that I could recreate including drop caps and pull quotes. This feedback really helped me understand how I can get a high grade by making the pages look innovative and professional.

Finally, I decided to redesign my film review double page spread to make it more creative. To make it more creative I added a star rating, a pull quote and drop caps. One problem I faced was that I didn’t know how to create a star in indesign. To solve this, I googled how to create a star and followed the tutorial. Another problem I faced was that my text kept disappearing when I put it on top of a shape. To solve the problem I got a teacher to help me as I didn’t know how to solve it on my own after trying multiple ways. Throughout this whole process of redesigning, I took screenshots to show how I create the page.

Production Week Three – At the start of the week I began to go through the feedback I got for my research portfolio. I also added more research as for part of the production I needed to research a tutorial. I then began to work on my film review double page spread. For this I added a spacing around my pull quote so it didn’t merge into one. I then started to complete the second half of the page. I then took screenshots and annotated them to show how I created the page. One problem I faced was not knowing how to make the text look less blocky. To solve this I looked in entertainment magazines to get inspiration.

At the end of the week I began working on my second double page spread. I decided to add all the images I wanted to the page and then scale and crop them to fit. I then scaled my main image fit the whole of the left page.

Production Week Four – At the start of the week I carried on with my second double page spread. This included adding the text to the page and making it fit equally in two columns, adding the title and rearranging the images to make them into a small collage. I also got feedback for my first double page spread which helped me see how small changes can make a big difference. I also learnt that making my article design basic, doesn’t make it look boring. During the second half of the day I carried on working on both of my double page spreads and taking screenshots of what I was doing.

On Tuesday I carried on with production and got feedback on my Harry Potter feature and learnt that to make it look more professional I needed to make the main image sharper and the title needed to stand out more. To accomplish these I photoshopped my image to make it sharper and not as flat, and then added a back shadow on my title. Once I had finished working on that double page spread, I went back to working on my front cover. For this I added a few coverlines to show what would be in the magazine. I also added an accent colour to the coverlines to draw your attention to each individual one. One problem I faced was not knowing what to write for my coverlines about the film reviews. To solve this issue, I looked at critics reviews and magazine covers that feature those films, and then picked out certain words to create a fun and interesting coverlines.

On Thursday I began to redesign the cover, mainly the coverlines, by adding each individual one into its own text box. This allowed me to easily flow the coverlines around the model. I also got more feedback about the whole of my production from peers so that I could see how I could make the pages look better and more appealing. By getting feedback from peers, it allowed me to see what I could do to make it more appealing to the target audience.

Production Week Five – Today I decided to work more on my Harry Potter double page because I wasn’t completely satisfied with the way it looked. I decided to add a grey background behind the text as I didnt like how the background was stark white. I also added pull quotes from the interview to split the text up and then to make it stand out, I added a white outline to the quotes. A problem I faced that once I got the article to form around the quotes, it didn’t fit in the boxes. To solve this I stretched the text boxes until all the text fit. I also had to make the quotes a little smaller to allow all the text to fit. I then went back to my research and elaborated on the feedback and say how I acted on it. I did this to help me get a higher grade.

I then kept going over each of my pages to make final tweaks and make sure all the text makes sense and that I am happy with the design.

Evaluation Week One – At the start of the week I handed in my production and got the majority of the way through my evaluation. A problem I faced was when I came do add more to the evaluation, the file had corrupted. This meant I couldn’t access my work. To solve this issue I just restarted it, but instead of doing it in a word document, I did it on wordpress. That way it would be safe from corruption. Whilst writing my evaluation, I kept looking back on my work which helped me to remember what I have done over the past weeks. I also decided to add a little more to my research which included final audience feedback on production and a section on law.

Evaluation:

We had twelve weeks to create a magazine cover and two double spreads. Whilst doing this, we had to carry out continuous research, document the production process through annotated screenshots and record what we did with a reflective journal.

At the start of the unit I was unsure on what I was going to create, but knew I wanted to do it on entertainment. Once I decided upon an idea, film reviews and a feature on the Harry Potter Studios, I found it very useful as I then had guidelines to follow throughout production.  After deciding on what to do my project on, my idea didn’t change. The only thing that did change was the design of the pages as I struggled to find the best way to display my work. Another part that changed was my idea for the cover. I said in my proposal that I would shoot photos of a model in a studio. However, after much consideration, I decided to do an on location shoot to make the image more interesting and colourful. If I was to do the proposal again I would go into more detail about my cover. I didn’t do it this time as I had a specific word count to stat within. Also, after changing my cover image idea, I would think about all the different places I could shoot the images. I found my planning really helpful and effective as it gave me guidance on how I could create my pages and appeal to the target audience,as well as helped me finish on time. In my opinion, I think I could have planned my research a little better by looking more into entertainment  magazines and their layouts. By doing this at the start, I wouldn’t have had to go back during production.

For research I created moodboards of photos I could recreate and of article designs as well as looked at different codes and conventions of magazine genres. Furthermore, I ran polls on Twitter to learn more about the target audience. I also conducted secondary research by using the internet to see who entertainment magazine’s target audience is and to see what sort of images I could recreate as a cover image, and by using books to look into how I could capture an eye-catching image for my front cover. I found researching the codes and conventions of magazines, specifically my chosen genre of entertainment, effective as it helped me see how I could make my magazine double page spreads and cover look conventional and professional. Also, researching the genre’s target audience helped me to see how I could aim my work at them. I used what I learnt about the codes and conventions of an entertainment magazine to help create my double page spreads and cover to make them look like a traditional entertainment magazine. I also used the information from the Twitter polls and target audience research to help me create articles that would appeal to the target audience so they would want to read them.

Looking back on my research portfolio, I could have gone into a lot more depth with the law side of the project. I could have also done more research on film review designs in entertainment/film magazines. My production would have benefited from more research into review designs as I wouldn’t have been sat for multiple lessons changing the design, I could have used what research I had gathered to help me create a design that I liked and that suited the magazine.

During production I kept going with the research to help me create a professional piece of work. I began with looking into different InDesign techniques, for example how to make a star, which helped make the page look more eye-catching and creative. Also, throughout the whole of production I carried out multiple focus groups with different people to get audience research on my cover and double page spreads. By doing focus groups, I was guided on how I could make all three pages appeal more to the target audience as the people I asked were either fans of what my feature was about, or enjoyed reading film reviews. I don’t think I needed to do anymore research throughout production as I only research InDesign techniques I needed to use and I carried out focus groups every time I added or changed something on the pages.

When writing my reflective journal it helped to see what I had to do next in production and work on more in my research. It also helped me to keep track of what I was doing, for example if I didn’t complete a task one day, I could look back on my reflective journal and immediately know what I had left to do.

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In my opinion, I think my pages are fit for purpose (to entertain/to inform) as it targets the audience and follows the appropriate codes and conventions for an entertainment magazine. One code and convention my cover follows is that it has a bold and striking masthead and coverlines. Another code and convention my cover follows is that the main image represents what is featured in the magazine, mine being a representation of the Harry Potter Studios feature. Furthermore, the fact that my masthead is in the top third of the cover makes it conventional as every magazine puts it there. Also, using a different colour on the important parts of the coverlines is a code and convention as entertainment magazines use it to draw the reader’s attention to the important coverlines.

A code and convention for my double page spreads is that the text is laid out in columns. Another code and convention my double pages follow are having an image take up a whole page. This breaks up page after page of text. Furthermore, taking up one side of a double page for the article title in my Harry Potter feature is another code and convention. By having the title on its own page, you can make it a bigger font and more striking, to grab the readers attention. Also, using a variety of font styles and sizes is a code and convention, as magazines use this to break up bits of text and to draw your eyes to important parts of the articles.

In spite of all this, I could still have improved on it fit for purpose. To do this I could review the biggest cinematic releases for my film reviews as more people would be interested in the magazine.

After looking back on my pages I think making the film review double page spread more text based and the Harry Potter feature more picture based worked really well. By using mainly images in my feature it helped illustrate the article and gave you a sneak peek into the studios. Also, by making the film review pages more text based gave me more space to express my opinion on the two films. Another thing that worked well was using one side of the feature double page for a whole image and the title for the article. By doing this, it gave me a lot more space on the other page  for the text and to make a collage of images. It also made the whole article look really striking. Also, adding an interview to the feature helped make the article a lot more interesting and allowed me then pull quotes out of and use them for pull quotes around the page. Furthermore, the use of pull quotes used o the film review spread worked well as it helped to break up the text.

Additionally, the use of a star rating and drop caps made the page look a little more interesting. Also, using drop caps on the medieval film review made the text look old-fashioned. Furthermore, using font styles for the film reviews that were similar to the ones used for the films, worked well. Moreover, using all white font colour on the cover and then using an accent colour for the start of each coverline helped break up each individual coverline. It also brought your attention to each one and stood out against the image.

On the other hand, some things didn’t work. One thing I found that didn’t work as well as I hoped was the text box fill on one of my film reviews. That half of the page was where I decided to put an image and then add text over the top, but because of the different colours in the image, no font colour would work well over the top. So I decided to add a text box fill to match the colour of the title. Although it made the article easier to read, I wasn’t completely happy with it. However, I got positive feedback about it in my final focus group.

As a result of this brief I managed to develop my InDesign skills as I learnt to do so many things on the software that I didn’t how to do prior to this. For example, how to add shading to both text and images, and how to create a star for my star rating. Although I didn’t use it in my work, I still learnt how to create a gradient. I also got to develop my Photoshop skills when editing my photography. I learnt how to sharpen my images to make photos not look flat and how to make the image brighter or darker. Another thing I learnt how to do on Photoshop was how to use the burn tool to black out certain parts of an image. This brief also allowed me to develop my mobile photography skills. Since I was filming on location, I found it more convenient to use my phone, instead of a DSLR, to take photos as it captures great quality images.

My target audience is film fans. In my opinion I think it does appeal to the target audience as both of the double page spreads are film related. Also, the fact that the two spreads are related to the same topic, but are different, gives the reader a choice between film reviews and a feature on a film studios. Furthermore, the reader also has an option between the two film reviews as they are of different genres. However, I think that it may not appeal to the target audience because I haven’t done reviews of the biggest cinematic releases. So if you are a fan of a highly anticipated film and it hasn’t been review, then you would just flick past the page.

Before production I conducted some audience research into magazines and how they target their audience. Whilst creating my product I used this research, specifically the research focusing on entertainment magazines, to help make a conventional product and to help me target the audience.

Once I was completely finished and satisfied with my product I got feedback from my peers.I wrote about the feedback in my research portfolio (see screenshot below).

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Even though I am biased, I do agree with the feedback I was given about my final product.However, I do think I could have gotten some constructive criticism to help me improve.

If I was to do this unit again, I think could improve on some aspects of the work.

With the planning I could have looked at what sort of skills I need to make a professional piece of work. I also could have planned what sort of genre of magazine I was going to create, this would have helped when coming up article ideas etc. as time was wasted trying to come up with ideas. With research, I think I did well but could have done a bit more. I could have researched to see what colour schemes they tend to use for the article, what articles (other than obvious ones for the genre) tend to feature in the magazine genre and the layouts of the articles for the magazine genre.

To improve on my creativity, I could have looked into article designs to see how the magazine genre makes the page look professional, so I could then research different techniques and how to’s for indesign. This would have also helped build my confidence and skill with using indesign. Furthermore, to improve the product I could have laid out the page more creatively instead  of just using the columns. I also could have also added more photos to the film review article.

To improve on my problem solving, I would first research into the issue and try it solve it on my own, if I cannot do it I would then ask a peer and if they are unable to help, I would ask a teacher or professional. Since one of my problems was being unable to create a necessity for the page (star rating), in the future I would plan out what needs to be included on the page, research how to do it and then try it for myself.  Also, to improve my communication I would ask a wider range of people for feedback during production, this means I would have more people to give me constructive criticism which would help me improve. I would also ask peers for help on the work if I am unable to do something, instead of just asking the teacher.

8.3.1 Annotated Design Screenshots and Final Product

Article Drafts

How To Be Single Film Review

Draft 1

Starring Dakota Johnson (Fifty Shades of Grey, Black Mass), Rebel Wilson (Pitch Perfect), Leslie Mann (The Other Woman), Alison Brie (The Lego Movie, The Five-Year Engagement).

Inspired by the book How To Be Single by Liz Tuccillo, the film adaptation of the same name, released 19th February 2016, is the new go to film for single girls around the world. DVD release date is 24th May 2016

The film follows the single lives of four New York City girls – Alice, Robin, Meg and Lucy.

Alice (Johnson) has dated Josh (Nicholas Braun) for four years, but now has decided she wants to spend time alone and not be in a relationship. And so she moves to New York City to start her new job as a paralegal, where she meets Robin (Wilson). Robin loves being single and partying, which usually leads to her waking up in a stranger’s apartment.

Meg (Mann), Alice’s older sister, is a doctor that has delivered multiple babies but never felt the need to have her own and settle down.

Finally, Lucy (Brie) is domineering and a terminal neurotic who comes across too strong around men, which tends to scares them off.

Alice meets and befriends Robin at work and after Robin learns that Alice is newly single, she takes Alice to a bar to meet some guys. Lucy is a regular visitor to the same bar to use the free Wi-Fi where she befriends Tom.

Meg meets Ken at her sister’s work Christmas party and begins to date him, but it soon ends when she makes the decision to become a single mother and be inseminated.

By the end of the film, Alice has learned what she needs to do to be happy and single, Robin hasn’t changed, Meg is a new mum, and Lucy is engaged to someone who doesn’t mind her overbearing tendencies.

How To Be Single is a great film for a girl’s night in. The cast worked really well and brought so much comedy to the film. There were so many hilarious jokes like the Gandalf pubic hair joke between Alice and Robin and the park scene between Alice, Meg and Robin. I found the whole concept of a drink number (how many drinks you can have in a male/female friendship before sleeping with each other) hysterical. Also, some parts were cringe-worthy and awkwardly hilarious like the bar scene when Alice is trying to chat up four men. However, I found that the characters were a little like the four Sex and the City girls. Robin being Samantha who always sleeps around and never settles, Alice being Carrie who loses herself in a relationship and doesn’t work well being single, Meg being Miranda who is always working and independent and Lucy being Charlotte who is desperate for marriage and children.

Draft 2

Starring Dakota Johnson (Fifty Shades of Grey), Rebel Wilson (Pitch Perfect), Leslie Mann (The Other Woman), Alison Brie (The Five-Year Engagement).

Inspired by the book How To Be Single by Liz Tuccillo, the film adaptation of the same name, released 19th February 2016, is the new go to film for single girls around the world. DVD release date is 24th May 2016

The film follows the single lives of four New York City girls.

Alice (Johnson) has been in a relationship for four years, but now has decided she wants to spend time alone. And so she moves to New York City to start her new job as a paralegal, where she meets Robin (Wilson). Robin loves being single and partying, which usually leads to her waking up in a stranger’s apartment.

Meg (Mann), Alice’s older sister, is a doctor that has delivered multiple babies but never felt inclined to have her own.

Finally, Lucy (Brie) is a terminal neurotic who comes across too strong around men, which tends to scares them off.

Alice meets and befriends Robin at work and after Robin learns that Alice is newly single, she takes Alice to a bar to meet some guys. Lucy is a regular visitor to the same bar to use the free Wi-Fi where she befriends Tom.

Meg meets Ken at her sister’s work Christmas party and begins to date him, but it soon ends when she makes the decision to become a single mother.

How To Be Single is a great film for a girl’s night in. The cast worked really well and brought so much comedy to the film. There were so many hilarious jokes like the Gandalf pubic hair joke between Alice and Robin. I found the whole concept of a drink number (how many drinks you can have in a male/female friendship before sleeping with each other) hysterical. Also, some parts were cringe-worthy and awkwardly hilarious like when Alice is trying to chat up four men. However, I found that the characters were a little like the four Sex and the City girls. Robin being Samantha , Alice being Carrie , Meg being Miranda and Lucy being Charlotte.

Draft 3

Starring Dakota Johnson (Fifty Shades of Grey), Rebel Wilson (Pitch Perfect), Leslie Mann (The Other Woman), Alison Brie (The Five-Year Engagement). Inspired by the book by Liz Tuccillo, the film adaptation was released 19th February.

The film follows the single lives of four New York City girls – Alice, Robin, Meg and Lucy.

Alice (Johnson) has been in a relationship for four years, but now has decided she wants to spend time alone. And so she moves to New York City to start her new job as a paralegal, where she meets Robin (Wilson). Robin loves being single and partying, which usually leads to her waking up in a stranger’s apartment.

Meg (Mann), Alice’s older sister, is a doctor that has delivered multiple babies but never felt inclined to have her own.

Finally, Lucy (Brie) is a terminal neurotic who comes across too strong around men, which tends to scares them off.

Alice meets and befriends Robin at work and after Robin learns that Alice is newly single, she takes Alice to a bar to meet some guys. Lucy is a regular visitor to the same bar to use the free Wi-Fi where she befriends Tom.

Meg meets Ken at her sister’s work Christmas party and begins to date him, but it soon ends when she makes the decision to become a single mother.

How To Be Single is a great film for a girl’s night in and has become one of my favourite girl films! The cast worked really well and brought so much comedy to the film. There were so many hilarious jokes like the Gandalf pubic hair joke between Alice and Robin. I found the whole concept of a drink number (how many drinks you can have in a male/female friendship before sleeping with each other) hysterical. Also, some parts were cringe-worthy and awkwardly hilarious like when Alice is trying to chat up four men. However, I found that the characters were a little like the four Sex and the City girls. Robin being Samantha, Alice being Carrie, Meg being Miranda and Lucy being Charlotte.

The Huntsman: Winter’s War Film Review

Starring Chris Hemsworth (Thor, Avengers Assemble), Jessica Chastain (Crimson Peak, The Martian), Emily Blunt (Sicario, Into The Woods) and Charlize Theron (Snow White and The Huntsman, Mad Max: Fury Road).

The Huntsman: Winter’s War, released 4th April 2016 is the new prequel/sequel motion picture to Snow White and The Huntsman. Set before Snow White and The Huntsman, Princess Freya (Blunt) – sister to Queen Ravenna (Theron) – has not yet found her magic powers, but when her new born baby is killed in a fire allegedly set by her lover, her anger and sorrow activates her power of ice. Shortly after, Freya leaves her sister’s castle and starts a kingdom of her own as the Ice Queen with one law – you cannot fall in love. She creates an army by kidnapping children from the village and raises them as soldiers. Shortly after, Eric (Hemsworth) and Sara (Chastain), two of the queen’s soldiers, break Freya’s law and fall in love. They are then caught and led to believe that one another either died or ran away. Seven years later, after Queen Ravenna’s downfall, Eric still believe his wife is dead and mourns her when he soon finds out Queen Ravenna’s mirror has been stolen. He begins a quest to track down the mirror before Queen Freya, but doesn’t realise what he is going to face next.

From my point of view, I think the film was amazing and a great prequel/sequel to Snow White and The Huntsman. There was just enough action happening throughout the film to keep me interested and was filled with witty one-liners that made the film less dramatic. To say it was two hours long, I found that it went by really quickly which was disappointing, but I still enjoyed the film. Also, to say that it was set before and after the first film, I found it easy to follow. Furthermore, I thought the cast were well suited to the roll, especially Emily Blunt as the Ice Queen.

 

Harry Potter Studios

The popular film franchise may have ended, but the Harry Potter Studios definitely bring the magic back to life.

A behind the scenes tour of the film sets from the famous J.K Rowling books is a great way to spend a day, no matter what your age. You get to see into the making of the eight film franchise and come face to face with all the props from every movie. Any questions you have about how they filmed certain scenes (Quidditch matches, flying on Buckbeak etc.) they are guaranteed to be answered. A mixture of staff guided and self-guided touring of the studios allows you to wander freely around the studios.

Harry Potter superfan Ashleigh Wilson,18, said “I wanted to go back in the second I left. And I’d definitely recommend it to everyone who’s read or watched Harry Potter.”

The studios is filled with props and sets from each film as well as activities for visitors of every age, from broom and car flying and learning how to wave a wand.

You can also taste the ever famous butter bear drink, sold from the Hog’s Head and Three Broomsticks pubs in the film, and the butter bear flavoured ice cream! Since March 2015, you can also go and stand on a recreation of Platform 93/4 and walk through the train carriages from each film. Additionally, you have photo opportunities throughout the tour; from being on a broom, flying in the car from Harry Potter and The Chamber of Secrets, in a train carriage of The Hogwarts Express and on the train platform.

“My favourite part of the tour was the very first entrance into the Great Hall. I wasn’t expecting it at all and it really just showed me how magical the day was going to be.  I’m planning on going again, maybe around a holiday like Christmas or Halloween” said Ashleigh.

 

 

 

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With this photo I may use it to take up one page depending on how much of the page the article takes up. I think this photo worked out really well as it isn’t too bright or dark, and looks really simple. Also, to say it was taken in a cinema, it isn’t fuzzy and blurred. I also like how it was taken on an angle so you can see multiple cinema seats instead of the one.

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I also like this photo and think it worked well. However, if I was to use this image, I would need to black out the top right corner. Also, the image is a little too bright.

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I don’t know how I would incorporate this image into my work, it would have to be a trial and error, but I really like this image and think it worked out great. To say it was taken on a cloudy day, it isn’t dull and blurred. Also, it isn’t overexposed.

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If I was to use this photo, I would use it to take up one page because the article isn’t incredibly long. I like how this image worked out it isn’t under/overexposed. However, this image is a little blurry, but it isn’t too blurry that you don’t know what the photo is.

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I think this photo looks good, but, because of the lighting, it turned out a little blue toned. However, the photo isn’t blurry and over/underexposed. If I was to use this photo, I may use it as a small image on the page. But I may end up using a different image.

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If I was to use this image, I would put it at the bottom of the right page and then have the article above it because the image wouldn’t fit as a full page. The lighting is perfect and not too over/underexposed or blurry. Although it isn’t a photo of the whole Hogwarts model, it is of the key part as it is the bridge and entrance to the school.

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I took this photo with the idea of using it for a cover. The idea worked really well as it captures what will be in the magazine, a Harry Potter article. Also, having the model dress as a character from the books/films also helps show what is in the content of the magazine. The photo is slightly too exposed, but overall looks good as it isn’t blurry or dull.

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I think this photo worked well with the quality of image, but it wouldn’t be one I use for the cover. This is because the hand holding the “wand” is in the way of the face and is at an unattractive angle.

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I wouldn’t necessarily use this image as a cover, however it is still a good image to think of using. I like how it isn’t too over/underexposed and isn’t blurry. Also, it looks good how it isn’t a dull image, even though it was taken on a cloudy day, instead it is bright and colourful which could grab the readers attention. Although it was taken spontaneously, it turned out really well.

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I wouldn’t necessarily use this image because it is overexposed and wouldn’t work well as a cover.

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I may potentially use this as a front cover because the masthead would fit above the models head and the coverlines can go around the model. Also, it is a remake of one of the scenes from one of the Harry Potter films, which is relevant to one of the articles. I think this photo is a little overexposed, but it makes the image look better because it makes it look brighter.

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I may use this as the cover as, again, it has enough empty space to put coverlines in and a masthead. In my opinion, the photo is a little overexposed but makes the image look brighter. Also, I think that the image looks a little flat and hasn’t got a lot of definition. I think this would work well as a cover because the photo isn’t too distracting and wouldn’t take attention away from what the coverlines are saying.

Screenshots:

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I decided to design my film review spread first because I already had an idea of how I wanted it to look, so it would be easy to recreate. I first placed my main image onto the page and scaled it to fit. I did this by going to file, then place and selecting my image. I then clicked on the image and clicked transform, then scale. This allowed me to make the image bigger without stretching it. I then made the other page completely black by drawing a rectangle and making it black.

To create the title for the article I clicked on the text icon and typed what I wanted it to say. I also copied the main article off of my wordpress. To make the article text boxes link, I the little plus sign that appears when you click on one of the text box. I then selected the text boxes I wanted to link.

I wanted the title to be all different font sizes, so I selected each word at a time and made them bigger or smaller depending on the importance of the word. For example, the words “how” and “single” are more important than “to” and “be”. I then wanted to make the word “single” bright pink to match the book cover and film billboard. With the article text, I decided I wanted to make the cast list bolder than the rest of the article. To do this, I selected the text and changed the font from Arial to Arial Black, this made the font bolder and stand out on the page.

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Screen Shot 2016-04-28 at 09.58.17.pngI also wanted the rest of the title and article to be in white, so I highlighted the text and changed the colour from black to white.

 

 

 

 

 

 

 

 

 

 

To make the page look interesting I decided to add a pink circle to the centre of the text. I clicked on the arrow next to the rectangle icon, and selected ellipse tool. I then made the circle pick to match the accented word in the title.

I then went on to creating a star rating and drop caps. To create the stars I first had to research how to do it. I then created a polygon an diagonally dragged across the page. I then changed the amount of points the star has and how much of a point it has. I then changed the colour to match the accent colour of the page and made three more for my star rating. I then highlighted two letters and made them a drop cap. I did this by highlighting the letters I wanted and changed how many lines that letter takes up from 0 to 3.

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I then decided to make the star rating smaller and then add another pull quote. Instead of making the pull quote the accent colour, I decided to keep it white, although I may end up changing it later. Screen Shot 2016-05-03 at 15.43.38.png

 

To create tScreen Shot 2016-05-03 at 15.45.27he second half of my double page spread I copied my text across from my blog and made the text boxes a gold/yellow to match the promo colours of the film. I then changed the opacity of the boxes to make them not as bright and a block colour. I also wanted to be able to see sScreen Shot 2016-05-03 at 15.46.50ome of the main image underneath. I then changed the font style and size of the text and repeated these steps to create the title. To make the page look a little more medieval, so it fits with the genre of the film, I typed out the alphabet in a symbol font and found two letters that looked like medieval symbols. I then copied the symbols into a line and added them between the main article and cast list. To create the drop cap, I followed the steps I have shown above for the other half of the page.Screen Shot 2016-05-05 at 11.39.18.png

I then moved on to the second double page spread. I began by adding the photos to create the page border. I did this by clicking file, then place and selecting the images I wanted.

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I then went on to rearranging the right side to make the top half of the page a collage. I did this by placing the images on the page and one by one scaling them to fit. I then went onto adding my article by copying the text from my blog and then copying it to indesign. I then linked the two text boxes so the text would flow from one to the other. I then decided to add the title to the page. I did this by using a text box and then writing what I wanted it to say and then changing the main colour to black and the outline to white so it stood out against the image.

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I then decided to change the font to make it look a little fancy and not as basic.

 

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I then decided to start on my front cover. To do this I placed the image onto the page and scaled it to fit the page. I then used a text box for the masthead. I simply created a text box and typed the magazine name into it and changed the font size, style and colour to suit the page.

 

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Screen Shot 2016-05-10 at 09.58.34.pngAfter getting feedback on my Harry Potter feature, I decided to go back to it and work on it some more. I started by photoshopping the main image to make it look sharper. I then went back to indesign and added a shadow to the title. I did this by clicking on the text box the title was in Screen Shot 2016-05-10 at 09.54.55and then clicking the shadow icon.

 

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I didn’t like how the page behind the text was stark white, so I decided to make the background a light grey. I did this by drawing a rectangle and then changing the fill colour to grey.

 

 

 

 

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I then decided to add pull quotes from the interview to make it look more creative. To make it stand out I then added a white outline to the text.

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Once I had done the changes to my double page spread, I went back to working on my front cover. I copied the colour scheme of the image by clicking the colour theme tool and then selecting the image. This then gave me the exact main colours of that image. I then decided to use one of the colours as an accent to draw your eyes to the different sections of the Screen Shot 2016-05-10 at 14.02.35front cover.

 

 

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To make the text flow around the image, I decided to put the coverlines into different text boxes. This made making the text go around the image a lot easier.

I then decided to make to add the magazine name and page numbers to each double page.
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8.2.1, 8.2.2 Research Portfolio

I don’t really have a specific idea for my final major project, so I decided to include a few genres in my mood boards. I first created a mood board dedicated to magazine covers and article designs/layouts so I can pick out the things I like from each and recreate it in my work.  I used female magazine covers and articles for this mood board because it will appeal to my target audience. I then created a mood board for photos that I could recreate for both articles and front covers. Again, I used a wide spectrum of images because I don’t have a specific magazine genre in mind.

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Initial Audience Survey

For my audience surveys I decided to do some Twitter polls.  I first asked what genre of magazine they read. The results were that 100% read fashion/beauty magazines and 0% read entertainment or lifestyle magazines. I think this is because my twitter followers are mostly female and because the poll was ran for only 24 hours. If I was to do this poll again, I would run it for longer than a day so that I get more results.

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Another poll I ran was about my mood boards. I asked what more could I add to my mood board containing magazine covers and article designs. The results were that 67% would like to see more  magazine covers and 33% would like to see more article designs. After running this poll, I know that when I create more mood boards I need to add a wider range of magazine covers and a few more different article designs.

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I ran a second poll about my second mood boards and asked what other types of photos could I recreate. The results were that 25% would like to see more beauty related photos and 75% would like to see more nature related photos. Again, I think this is because most of my followers female and the poll was only ran for a day. Next time, to get clearer and a wider range of results, I will run the poll for a longer period of time so that more people can take part.

 

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InDesign Techniques

Prior to the final major project, I used InDesign to create magazine covers and features so I already have some experience working with the programme. However, I am not that confident with using the programme.

To help me become more confident with InDesign I googled “how to create an effective magazine cover on InDesign” to find tutorials to help me when creating my magazine.

The websites I found helpful are –

http://design.tutsplus.com/tutorials/design-a-fashion-magazine-cover-in-adobe-indesign–cms-22611

http://layersmagazine.com/magazine-cover-design-in-indesign.html

 

I also search for guides that would help me with my typography to make it look more professional.

The websites I found helpful are –

https://www.smashingmagazine.com/2009/04/8-simple-ways-to-improve-typography-in-your-designs/

https://designschool.canva.com/blog/typography-design/

Furthermore, I wanted to know how to do a gradient on the page as a background so I looked for video tutorial on how to do it.

 

After starting to create one of my double page spreads, I decided I wanted to add stars to the page as a star rating for the film review. However, I didn’t know how to create star in indesign, so I researched on how to do it step by step and found a written tutorial.

The website I found was – http://indesignsecrets.com/making-perfect-and-cooler-stars.php

The videos I found are –

 

Primary Research

Audience research on different magazines

 

Empire 

The target audience is predominately middle class (ABC1) male age 16-30. They will also have an interest in movies etc. Since the magazine costs around £4, so it would be aimed at an middle to upper class audience who can afford to buy it. Also, since Empire is an entertainment, the psychographic profile of the reader would be an interest in films, music etc.

Cosmopolitan 

The target audience is mostly female between the ages of 16-25. The magazine costs £1, so it is aimed at all the socio-economic statuses, but more towards C2DE. The readers would also have an interest in fashion, beauty, lifestyle and food.

Elle

82% of Elle magazine readers are middle-upper class women age 18-49. Since it is a more expensive magazine, it is mostly aimed a demographic profile of someone in the ABC1 socio-economic status group. Also, it is aimed at people with an interest in fashion and beauty.

Genre

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The front cover for Empire magazine does follow some of the common codes and conventions of a magazine, one being a striking bold masthead and coverline. Another code and convention is the image on the cover being a representation of the main article. Furthermore, the masthead is always positioned in the top third of the magazine so you can see the magazine when it is stacked in shops. However, most magazines have cover lines down the sides of the cover to tell you want articles there are in the magazine.

The use of the exclamation mark adds power to the main cover line and makes it seem important. Also, the use of the phrase “massive TV blowout” makes it more dramatic. use of colours also makes the magazine stand out as it is mainly white text with a dark image and the masthead/important text is in bright red to make it stand out. Connotations of the colour red could include importance/urgent. The font is big and bold so it isn’t overshadowed by the image and ties in with the image because it is dramatic and impactful. The fact that there are no coverlines over the image makes the image and the cover more striking. Also, the fact that the only coverlines are at the bottom of the page and the title being behind the image makes the cover look less distracting. This magazine doesn’t have a lot of coverlines and only has a coverline for the main article. Because there is only one coverline and it is relevant to the main image, it makes the cover look more clean and professional. Furthermore, the fact that the main image is of an action scene taken from a stereotypical masculine film, attracts the eye of the target audience, this is another code and convention of an entertainment magazine. This is because it is a powerful image and would stand out against other magazines. Also, to make the coverline more important it is in a bold and big font to make it more striking and eye-catching.

 

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Elle magazine does follow the common codes and conventions because the masthead is in the top third of the cover. Another code and convention is that the main image is representing the main article. Also, they have used coverlines to indicate what articles are featured in the magazine. Furthermore, the use of a colour scheme is a code and convention to make the magazine stand out.

The use of “hello sexy” “prettiest hair” biggest fashion issue” are all very stereotypical for women.  , the image being in the centre of the page and being the brightest thing on the cover makes it striking and eye-catching. Moreover, the fact that it is the only image on the cover makes it more important. The use of the black and white colour scheme with a gold title and a model wearing a red dress works really well. This is because the title being a different colour makes it more distinctive, and the use of the red dress makes it more exciting, instead of having a boring colour scheme. The colour red used for the dress has the connotations of sexy and feminine, which is what you expect from a female magazine. The use of different size fonts works really well as the bigger sized font is used on words that till catch your eye, like “hello sexy”. Also, the use of different font styles makes the cover more interesting and eye-catching.

The layout is very stereotypical for a female fashion magazine as the main image (a photo of Kate Upton, a model/actress) is in the centre of the page with the coverlines surrounding it to not distract you from the main image.  Also, the most feminine articles are either in a bolder or bigger font to attract the eyes of female readers.

 

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Cosmopolitan follows the common codes and conventions, one being the use of coverlines. Another codes and convention is the main image being related to the main article and that it is situated in the centre of the page. Also, the use of a colour scheme and a masthead in the top third of the cover are codes and conventions of a magazine.
The use of alliteration “diet debt” and “homeless to Hollywood” makes the coverline catchy and memorable. Also, the use of a question makes you think about what your answer would be. The use of a main image instead of numerous images makes the cover look less cluttered and more professional. Also, the fact that the image is in the centre of the page and takes up most of the page. The use of the same font, but different sizes, makes the cover look clean and professional. Also, the use of a bigger font for article titles and the masthead make each piece of the page stand out. The use of a simple colour scheme works really well as all the colours compliment each other and it isn’t a wide spectrum of colours. Also, the colours are stereotypically feminine which would catch the eye of female readers. The magazine cover has a very simple layout, which again makes it look professional. The coverlines don’t cover the model too much but frame the image which makes it stand out. Furthermore, the coverlines represent the articles that are really feminine which caters for the target audience of mostly females.

 

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This article does follow the common codes and conventions, one being the use of columns. The use of columns makes the page look well put together, tidy and professional. Also, it keeps the reader interested as the text is broken up instead of being written along the page. Another code and convention would be the use of an image to take up a page. By using a page for an image it breaks up page after page of text. Also, it doesn’t distract the reader when they are reading the article by being dotted around the page. Another code and convention would be the variety of font sizes. This is used to grab the reader’s attention to certain parts of the article.

 

Secondary Research

Genre

Genres are categories that things, mostly books and films, are put into. The genre which they are helps to determine who the target audience would be.

My chosen genre is entertainment. One code and convention of this genre is the use of imagery. The images in the articles tend to be big and take up a quarter, a half or a full page. They also tend to be an image from the most action packed scene of the film so it grabs people attention, these sorts of images are also used as front covers. Another code and convention is the font used for the article title, it always tends to be big and bold as well as the colour tying in with the colours of the images. Since entertainment magazines’ target audience is predominately male, the magazine uses stereotypical masculine colours. One code and convention of an entertainment magazine cover is that it doesn’t have a lot of coverlines, it might have one or two that are in a bold and large font.

Target Audience

Target audience is  a group which a product, usually a film or advertisement, is aimed at.

Readership Data

According National Readership Survey, the target audience’s monthly consumption of Empire tends to be more from the print version of the magazine rather than online (568 readers of print and 66 readers of online). This shows that the audience is more likely to read a physical copy rather than an online copy. Also, Cosmopolitan’s target audience’s monthly consumption tends to be more from the printed version (1118) rather than online (185).

In comparison, BBC Good Food magazine’s target audience’s monthly consumption tends to be more online than print (2498 online readers and 1397 print).

If magazines don’t target their audience it will lead to a decline in sales and could eventually mean the publications going bust. One example of this is Lucky Magazine. Lucky Magazine was part o the Conde Nast portfolio of acclaimed magazines including Vogue and The New Yorker. The magazine was created to appeal to a young, fashionable and professional female audience. Lucky Magazine’s target audience could no longer afford the featured products and lost interest in the magazine. Shortly after, the magazine was brought to an end.

Industry

Cosmopolitan and Elle are produced by Hearst Magazines UK. The company started in 1910 when Randolph Hearst bought the British fiction magazine Nash’s. The company, which had already acquired Good Housekeeping and made a success of in the United States,decided to replicate it in the UK. Hearst Magazines UK became an instant success during the First World War.Cosmopolitan crossed the Atlantic to the UK in 1971 and was reinvented. It made a debut in 1972 and sold out on the evening of it’s first day. British Elle was launched in 1985.

Empire is produced by Bauer Media. Empire magazine is the world’s biggest movie magazine. The first issue was released in July 1989. Bauer Media Group is Europe’s largest privately owned publishing group. The Group is a worldwide media empire accumulating over 300 magazines in 15 countries as well as online, TV and radio stations.

If my magazine was to be produced professionally, it would most likely be by The Bauer Media Group. This is because they produce content featuring entertainment where as other companies – such as Hearst Magazines UK and Conde Nast – produce content about fashion and beauty etc.

Conclusion

After conducting my research I now have a clear understanding of the codes and conventions of my chosen genre.

In conclusion, the main codes and conventions of an entertainment magazine are the use of stereotypical masculine colours, big bold fonts for titles and not a lot of coverlines on the front cover. Also, the images used for film advertisement or reviews tend to be from the most action packed part of the film to grab the readers attention. Furthermore, the key  parts of text on the cover tend to be in a bright vibrant colour that matches the masthead.

The magazines I have researched – Elle, Cosmopolitan and Empire – target there audience in many ways. One way is by what they write for content. Elle and Cosmopolitan write more fashion, beauty and lifestyle features to target the dominantly female audience, whereas Empire write about films and entertainment which targets the dominantly male audience. Also, Elle and Cosmopolitan feature more female celebrities to model for the front cover smiling or posing femininely and Empire tend to feature either an action scene of movie or a male model looking into the camera showing no emotion. Furthermore, Empire use stereotypical masculine colours like red, orange and blue, however Elle and Cosmopolitan use feminine colours like pink, yellow, purple and use different shades from bright to pastel. Also, the colours used for all three magazine covers compliment the main image.

To conclude, my idea for my magazine is to create two double page spreads of entertainment content. For this I intend to use one of my double page spreads for a film review as well as for a list of films to see this year and then use my second double page spread for a feature on The Harry Potter Studios. For the design I plan to use an image to take up a page or to make the title for an article the size of a page. I also plan to set my text out in columns to make it easier to read and aesthetically pleasing. Additionally, I plan to use more masculine colours as the entertainment genre is stereotypically male-oriented, so by using masculine colours, it will attract the target audience.

I think that my idea targets my audience, students. This is because students tend to read a lot of film reviews for the latest films. Also, The Harry Potter Studios is aimed at Harry Potter fans who tend to be ages between 15-21+ which would work as an article to target the audience. Furthermore, my idea of films to see this year would target the student audience because teenagers tend to go to the cinema quite often so it would help to have a list of rated films.

Research with Books

To help me learn a little more about how to take a good photo for my front cover I decided to take some books out of the library on photographing people. The first book I looked at, Photographing people by John Hedgecoe, helped me see what type of photos I could shoot for my cover, lighting techniques and how to shoot images in a studio or on location.

I also looked at Capture The Portrait by Jenni Bidner which gave me inspiration for how I could photograph the subject, what props I could incorporate into the photo and how to position body parts to make the image look flattering. This book also showed me that I didn’t have to use a person as the main subject, I could just shoot photos of props related to my genre.

With the third book, Portraits Black and White Photography by Terry Hope, I looked at helped me learn how to capture a good portrait but in black and white, teaching me about how to capture the mood and what techniques to use. According to Hope “Nothing can capture mood the way black and white can.” (2000) Learning this helped me understand that if I wanted to capture a mood portrait for my cover, I should see how it looks in black and white instead of settling with colour.

 

Research into Front Cover Photography

To get more inspiration and ideas for photos for the magazine cover. I looked into different entertainment magazines and found images and covers that I could replicate/recreate.

 

 

After talking through my ideas with a teacher/professional, I got more ideas for photographs for a cover which could represent what the content will be on, e.g. a model dressed in harry potter clothing or quirky shots of a cinema.

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Research Into Law

After looking into the law side of the project, I have learnt that to avoid copyright issues, I would have to use all my own images. The only way I can use someone else’s images is if it is for educational purposes and if I have the owner’s consent to do so. Also, to avoid copyright issues, I can’t copy someone else’s work.

Feedback

I created a presentation to explain my final major project ideas including:

  • front cover image ideas
  • both double page spread ideas
  • mock ups of both double page spreads
  • test shoot photos for the cover and double page spreads
  • audience research and mood boards

By doing this presentation, it allowed me to get audience feedback on my ideas.

Film Review Pages

The audience liked how I designed the double page spreads and how I laid out the double page spread for the two film reviews. They also liked how the title font was the same, or close to, the films. Furthermore, they liked how the two film reviews were of different genres as it appeals to a wider audience. After getting this feedback, I know that by doing this, the magazine would appeal to the target audience.

Harry Potter Studios Feature

The audience liked how the article is more photo based and how the page is organised in a untypical way as it looks more interesting. Also, it looks good how the images are organised around the text as it frames the text and draws you in. It also looks visually appealing how the images are all different sizes and the use of many images helps to explain how fun the tour is. However, one person said that they thought the idea was risky at first as I would have to rely on photos that I had already taken, but that I managed to make it work. I also used this feedback to help make the article fit the target audience and be conventional for the magazine genre. Furthermore, I used the last piece of feedback about having to rely on images I already have by looking through all the images I took on the day and then picking out the ones that were aesthetically pleasing.

In General

The feedback I got about the ideas in general was that the ideas for both features fit together so it worked well. They also liked how I had already got tester shots and that I included them in the presentation as they got to see how my ideas would look in person and start to come to life.

Feedback During Production

Harry Potter Studios Feature

I decided to get more feedback on my Harry Potter Studios feature to help me see how I could improve on it and also because I haven’t gotten much feedback on it prior to this.

The feedback I got included making the title font more appealing and stand out by adding a shadow behind it, and also to photoshop the main image to make it look sharper. To act on this feedback I added a shadow to the title and then made the image sharper in photoshop which helped make the page look crisper. They also said the text font was fitting and relevant to what the article was based on, the design isn’t cluttered and it is easy to follow. Other feedback I got included that the contrast between the text and the image on the left page works really well.

Film Review Article

I also got feedback on my film review spread. Feedback included that it looks good that pull quotes are used, they grab the readers attention. To act on this feedback I added pull quotes to my other double page spread. Also, the fact that the text suits the film also works well.

Final Product Feedback

Front Cover

  • colour of the font ties in with the image
  • models face is covered but still remains eye contact – draws you in
  • the background isn’t plain
  • the coverlines frame the image

Film Review 

(left)

  • the drop caps make it look interesting
  • the bolder fonts draws your eyes to more information
  • the star rating and rating number isn’t too distracting
  • use of pull quotes make it look more interesting
  • it was related to a similar film in the article
  • colour scheme suits the film genre
  • text frames the pull quotes – breaks up the text
  • the font used it  similar to the one used for the film

(right)

  • the font relates to the film genre
  • the colour scheme looks old which relates to the time the film is set in
  • the background image is subtle but you still know what it is of
  • the medieval symbols suit the genre of the film
  • the colour used to fill the text boxes makes the text easier to read

Harry Potter Studios Feature

(left)

  • the font stands out against the image
  • eye-catching main image
  • plain colour scheme doesn’t distract you from the image

(right)

  • loads of images shows snippets of everything
  • pull quotes break up the text
  • font relates to the article and is clear to read
  • the layout of images is neat, not cluttered

 

 

 

8.1.1 Proposal(including action plan)

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Rationale

Throughout the first seven units I have gained many specialist skills that I didn’t previously have. My photography skills have majorly improved as I have learnt about the rule of thirds, the exposure triangle (ISO, aperture and shutter speed) and white balance, which I will use when create my photos for my final major project. My quality of writing has also improved an I am now able to change my writing style based on who the target audience is. I have also learnt how to use new programmes, such as InDesign and Muse, which I will find very helpful when making my final major project.

 

Project Concept

I will be creating two double page spreads and a front cover based around entertainment. The content will include a double page spread of a film review and films to see this year, and a double page spread about Harry Potter Studios. For my front cover I may use a studio to take photos of a model. Since  my chosen genre is entertainment, I will conduct research into the genres codes and conventions and use this by applying it to my work so that it appeals to the target audience. The design for the double page spreads will be different for each. The Harry Potter Studios feature will include a border of photos taken throughout the studio tour with the main article in the middle of one page and for the second page I will use an image for the full page. The second double page spread design will include the film review taking up most of the double page and then the remaining column/s will include the listicle of films to see this year. It will also include photos from a cinema including popcorn, cinema ticket and cinema seats. To take these photos I will either use my phone or borrow a camera and will be shooting on location.

 

Evaluation

I will look back at my work and record what has gone well and what I could improve in my reflective journal. I will then use this to improve on my work and any parts that aren’t that good. Any decision-making and changes to my work I will also record in my reflective journal.

 

Bibliography

Bauer Media (ND) About Our Company (online) 15/03/2016

Bauer Media (ND) Empire (online) 15/03.2016

Hearst Magazine UK(ND) About Us (online) 15/03/2016

Hearst Magazine UK (ND) Elle (online) 15/03/2016

O’Brien, C (2011) Magazine Front Cover Codes and Conventions (online) 14/03/2016

NRS (ND) Latest Results (online) 15/03/2016

Books

Bidner, J (2008) Capture The Portrait How To Create Great Digital Photos, Lark Books

Hedgecoe, J (2000) Photographing People, Collins & Brown Limited

Hope, T (2000) Portraits Developing Style in Creative Photography Black and White Photography, RotoVision

7.3.1 Evaluation (Website)

Planning

To create my interactive website, I first looked at other websites to see what elements of them I liked and disliked. I then looked at the designs of websites – grid, metro, masonary and column. This helped me visualise what my website would look like and how I could make it look different to others. Also, I had to plan out what I wanted my website to have on it and what articles/videos I would put up. Deciding what was going onto my website helped me decide on the design of the site. I found that using this method of planning quite helpful because it helped me see how I could make my website different to all the others.

https://jgbradley1998.wordpress.com/2016/01/25/7-2-1-website-planning/

I did meet my deadline, but could have managed my time differently. Ways in which I could have done this was by focusing more on the technical side of the website rather than the actual design and aesthetic of it.

 

Research

To research I used the internet to look at a range of different websites so that I could pick out things that I liked about them and replicate them in my work. It also helped me to see what I didn’t like and what to avoid when creating my website. Using this method was very effective. I could have done more research into a wider spectrum of websites to see how I could make my site different and unique. I did do more research throughout my production to see how I could make the design I had chosen look as good as possible.

 

The Product

The product does follow the appropriate codes and conventions including the use of images to add visual interest and the use of videos to add interest and interactivity, to make it more interactive. I added a gallery page and a page for videos as well as adding images and videos to each article page.

Technical Quality – to improve on the technical quality of my site I could have made it more interactive by adding hyperlinks to multiple pages. One part that worked out really well was the interactive side of the site – being able to add videos, slideshows and hyperlinks to articles. Also, the site plan and layout worked really well because it was simple enough to work with, but still had a lot of technical aspects. As a result of this production, I developed my ability to use Muse and learnt a lot more technical things that Muse can do.

Audience Feedback – The fact that it was a plain design with a white background made it easy on the eyes. Also, the layout each page was different on each page which made the site more interesting to read. There was a perfect amount of interactivity with the video page, the slideshow on the gallery and the image buttons on the homepage.

 

Conclusion

If I was to do this production again I would definitely research more websites to see what designs I like and would like to replicate in my work. I would also draw a site map sketch so that I could design the website before I begin creating it, so I know what to put on each page instead of wasting time arranging an rearranging the pages. Furthermore, if I had more time, then I would make it look more professional.

5.3.1 Evaluation (Audio)

Planning

To create my one minute long radio bulletin I needed to gather news stories on what we want to explain in our news bulletin. To do this I looked at a couple of news websites including ITV and BBC. I then compiled a list of the most recent stories that were interesting and that I would be able to fit into a minute long bulletin. After that, I wrote out the five W’s of the stories – who, what, where, when, why.

https://jgbradley1998.wordpress.com/2016/01/12/story-sourcing-tracy-5-1-2/

In the blog post, I decided which order my news stories would go in, most important to least important. I then wrote the stories and timed how they were going to be. If they were too long or I stumbled on some words, I changed it. Since I went out and recorded a vox pop, I had to take out one of my stories and replace it with my vox pop as my news bulletin had to include an interview. Also, since we recorded the bulletin a week later, the vox pop seemed more relevant than the previous story I had chosen.

I found that my planning was effective because I managed to organise my news bulletin script, record my bulletin and edit it ahead of time. I met my deadline and still had a lesson to tamper and fiddle with it until I was happy with it.

A restriction I faced was not having the confidence to interview people. Luckily, I was in a group so we all took it in turns to interview people.

Improvements I could have made was researching stories more or picking stories with more information. Also, I could have picked stories at the last minute so that I  had an up to date, relevant news bulletin.

Research

I did most of my research in the beginning by researching news stories to use in my bulletin. I then went onto multiple news websites and found the news stories I was reporting on. I did this so that I could gather more information on the story. This was effective because it allowed me to make each story more detailed.

I also looked at radio stations and their target audiences so I could see stations broadcast for my target audience and what they broadcast.

https://jgbradley1998.wordpress.com/2016/01/12/5-1-1-the-uk-radio-industry/

I think that I could have done more research for some of the stories as it would have made them more detailed, but it would be a waste of time because I would have had to cut some of it out to make my bulletin the right length of time (1 minute). I didn’t do anymore research during production as I felt it was unnecessary to do so because my stories were detailed enough and my bulletin was already a little over one minute.

The Product

Since the purpose was to inform the audience on the news, I think it is purpose. It does follow the appropriate codes and conventions, one being that it started off with hard news and ended on a lighter note with soft news. Another code and convention is that all the news stories are short. Also, another code and convention that my product follows is the five W’s. Every news story includes the five W’s to include a lot of detail, that is why I used them. To improve its fitness for purpose I would report on news stories that are more relevant to the local area.

One technical thing that could be improved is the quality of the recording. Because I recorded in a stair-well, it was a little echoed. A part that worked really well was the editing process. It was quite easy to cut clips and put them all together to create a news bulletin that flowed well.

I think that it does appeal to the target audience because the jingle is quite kiddish and relevant to the target audience (16-25).  Before the production stage, I research what radio stations the target audience listen to and what they broadcast.  That helped me pick stories to broadcast.

Feedback 

News Values – The stories went in order of importance which worked really well and was professional. It was nice that it ended on softer news instead of hard news. The hard news was what people wouldn’t really know about and the softer news was more relatable and relevant to the audience. The fact that the soft news was at the end meant that the audience wasn’t left feeling glum.

Style – It fit the purpose/audience because the intro was very catchy and would attract the target audience. It had a very formal, but not complicated, and you could tell it was still aimed at a young audience. It also had a chatty hint to it, which would engage the audience and would make them want to listen.

Technical Quality – The sound levels weren’t consistent through out and you could tell that the audio was recorded in different places. Also, the jingle at the beginning cuts off abruptly and the microphone was held too close tot the mouth so you could hear air. However, the pace was good and the pauses were helpful.

Language & Presentation – The pace wasn’t rushed and the language was clear so that it was easy to understand. The language was appropriate for the target audience. However, there were some pauses in between stories.

Conclusion

If I was to do this production again, I would make sure that I didn’t speak to close to the microphone and make sure that all the audio was recorded in the same place. Also, I would collect more research on the stories so that all of them are really detailed.

6.2.2 I Movie Post Production

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Since we are creating a video, we practised using I Movie. We videoed random clips and added them I Movie. We then went through the clips and cut the bits we wanted by pressing “I” for in and “O” for out. We then dragged the clips we wanted Screen Shot 2016-02-04 at 10.25.19onto our video time line. We then went to transitions in the bottom left corner and selected ones we liked. Once we found some we liked, we added them to the time slots between each clip.Screen Shot 2016-02-04 at 10.27.10

When it came to adding audio I had to mute the audio on my footage. I did this by moving the volume line the blue bar to 0%. I then went to Youtube and picked a music video and converted it to audio. Once I had converted it I clicked on the iTunes icon on I Movie and added it to my footage.

Screen Shot 2016-02-04 at 10.34.46Screen Shot 2016-02-04 at 10.32.33

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