November 2015

Allocated Seating in Cineworld

In June 2014, Cineworld started to do allocated seating in their cinemas. Previously you could buy your ticket and snacks, then have a choice on what seat you sit in in the screen room. I loved this idea as you could sit completely on your own away from the loud eaters and people who laugh so loud it makes your brain rattle. That was one of the main reasons why I prefer Cineworld to Vue cinemas.

I don’t understand why Cineworld have decided to now force you to sit in a specific seat and not be able to decide who you sit near. I guarantee, now that you don’t have the freedom of choice, you are going to have someone sitting in front of you who blocks your view of the film, or someone who is up to the toilet every five minutes so you go from watching the film to seeing a random stranger. Okay, so you get asked what area of the cinema you want to sit in, but they are so vague. There are plenty of sits that come under the areas of “front”, “middle” or “back”. I hate it when you are asked what area you want to sit it (hypothetically you say the middle) so they put you right to the left or right hand side, so you end up with a pain in your neck! The only way to avoid this is to book tickets online, but that is such hassle, especially if it is a last minute decision. Why do you do this to us, why?!

According to the Cineworld website, they have done this because they want customers to have peace of mind that they have seats reserved, that they are sitting with their friends, that you don’t have to compete with other customers for seats and you have more choice on the screen time with the best available seats. I am still annoyed with the allocated seating because non of the above reasons applied to me. I have never bought tickets without a seat and thought “oh no. What if I don’t get a seat?”, or “what if I end up no where near my friends?” or had to fight someone to the death in order to get the seat I want.


Spectre Review

SPECTRE is the 24th instalment of the James Bond films, based on the Ian Fleming novels. There is a good selection of actors and actresses featured in the film including Daniel Craig, Lea Seydoux, Christoph Waltz and Ralph Fiennes.

A cryptic message from former M (Judi Dench) leads James Bond to Mexico City and Rome where he meets the widow of an infamous criminal. After invading a secret meeting, Bond discovers the existence of the organisation SPECTRE. With the help of the daughter of an old nemesis, Bond ventures to the heart of SPECTRE. But what will he uncover?

SPECTRE starts of in Mexico City where Bond stops an Italian hitman from bombing a major parade. Bond finds a ring on the hitman’s finger with a symbol on it, a symbol that has been showing up at terrorist attacks around the world. With the help of Moneypenny, James tracks down the hitman’s wife in Italy and infiltrates a secret meeting of the organisation Spectre where he is discovered and nearly killed. Bond then has to track down old nemesis, Mr White. Bond then enlists Moneypenny and Q to help seek out Mr White’s daughter, Madeline Swan, to help unfold the web of Spectre. As James ventures to the heart of SPECTRE he learns what the connection is between himself and master behind the source of his pain. Each character is played by an amazing actor including Daniel Craig (James Bond), Lea Seydoux (Madeline Swan), Ralph Fiennes (M) and Christoph Waltz (Oberhauser).

I thought the film was overall an amazing action film. Once I understood the beginning, I really enjoyed the film. I specifically enjoyed the storyline as it seamlessly followed on from the previous bond film Skyfall. I found the acting really good and that the actors who played the main roles, portrayed there characters really well, especially Christoph Waltz and Daniel Craig. I was also happy to see Ralph Fiennes, Naomie Harris (Eve Moneypenny) and Ben Whishaw (Q) in on some of the storyline as they weren’t in the previous film that much. I also liked how all the Bond films Daniel Craig played 007 in are tied together. One of my favourite scenes was the car chase between Bond and Mr Hinx, it was exciting and humorous.  One thing I found unrealistic was the fight on the helicopter scene as I didn’t see how the helicopter stayed in the air when the pilot was dead. I didn’t like the fact that the scene where the building was falling and Bond had to jump was similar to the train scene in Skyfall. Also, I didn’t like the train fight between Bond and Mr Hinx. Whenever Lea Seydoux’s character was involved in the fight, she would be knocked unconscious for a few seconds and then be involved again. It didn’t seem that realistic.

The film was released October 26th 2015. Overall I found the film really enjoyable and action packed. Even though it was a stereotypical Bond film with a car chase, random destinations and a lot of fight scenes and explosions, I never sat there knowing what would happen next, it always left me guessing. I would definitely recommend people to see this film and all of the Daniel Craig Bond films, even if you aren’t that into action.

3.1.1, 3.1.2, 3.2.1 The Magazine Industry – Personal Career Plan

Here is my personal career plan



My Rationale & Project Concept

Which magazine genre have you chosen and why?

Films because I enjoy spending my free time watching different genres of films like rom-com, comedy and action.

What is the aim of your content?

The aim of my content is to mostly entertain and partly to inform people on the films that are out.

Who is your target audience?

My target audience is primarily 16-21 year olds with a passion for films.

What skills will apply to produce your copy and images?

The skills include journalistic writing for my article and review, I would need good photographic skills to take professional images to support my article.

My Project Concept

My ideas – I would do a review on the new James Bond film, Spectre, and take photos of cinema seats, popcorn and the cinema tickets. I would also do a personality profile on Daniel Craig for my article and I would interview someone who has seen the film to find out their opinion on it. For my blog post I would write about Cineworld making you have allocated seats.

Secondary research – I will use the internet to gather information for my personality profile.

Primary research – I will interview someone to find out other information like their opinions.

Resources – the internet, editing software, a phone or camera

Deadlines – 7th December (project needs to be finished)

Tweets from #mediacityuk




3.1.1, 3.1.2, 3.2.1 The Magazine Industry – An Investigation into the Careers, Job Vacancies, Internships and Training Opportunities Offered.

Hearst Magazine UK

At Hearst Magazine UK they have a variety of job vacancies in advertising/sales; corporate; digital/technology; editorial;  marketing, communications &events and internships.

In advertising and sales you are responsible for developing the magazine in print and online by getting potential advertisers and building upon existing client relationships. The roles include selling advertising space on the titles and managing accounts to generate new business and revenue.

In corporate jobs you have a large part in the element of sales and customer service, communication, negotiating and are responsible for nurturing the constant talent that comes into Hearst.

Within digital/technology you take part in development by using the latest technologies to deliver innovative and challenging digital solutions. You also use production to successfully deliver advertising campaigns and to improve campaign performance as well as to observe and analyse campaign traffic. Furthermore, you will use photography to source top quality images, to negotiate rates, conceiving concepts and to present creative visual storyboards.

In editorial jobs you are responsible for building the visual component of titles and will work with all sections of editorial to exercise creative concepts. Within beauty editorial you will need to keep up to date with campaigns,  collaborations, celebrity crazes and cooks as well as current trends sweeping the readership. In fashion editorial you will create innovative fashion concepts, observe current trends, anticipate future trends, be responsible for being authority in style and fashion. You will also attend shows, style shoots, liaise with photographers and interview designers.

In marketing, communications & events you will promote and protect Hearst Magazine UK and its brands by using the execution of strategic PR campaigns and relationships with the media. From social media, print and broadcasts you will directly engage audiences with some of the biggest magazine brands in the world. Within marketing you will enhance credibility, motivate the customer and exceptional unified brand. In promotions and events you will liaise with an endless variety of external global clients to enhance the public reception of the brand. you will provide great offers, competitions, discounts and prizes to collaborative events with big-name clients.

With an internship you can apply for one in media sales, digital/technology/editorial, finance, marketing communications, administration, human resources and IT. Within media sales you are given the opportunity to work in a fast-paced commercial role. From sales techniques to copy writing, marketing and face-to-face liaison. In digital/technology you will learn how to build and hone an online presence as well as improve your digital competence. In editorial internships you will provide all round support and tasks can vary from building and researching content, to social media, to general office admin, to attending events. Within the finance internship you will have exciting opportunities with numerical discipline to work within the media finance team. Potential learning areas include implementing process improvements, assisting with the budget of key team, analysing time sheets, identifying variances compared to the budget and assistance with ad hoc tasks. In marketing communications you will can insight into how Hearst communicates with a carefully selected audience to promote powerful and innovative brand messages, as well as experience i n branding, social media and communications.

Bauer Media

At Bauer Media you can apply to any of the companies within the organisations online and can attend the Bauer Media Academy to train in a specific job role. The training paths include the School of Journalism, dual study and the trainee programme.  the trainee programme is aimed at post graduate students with a degree qualification. Over the twelve month programme you gain insight into all relevant areas of the company and can gradually gain qualifications to take on more responsible tasks.

3.1.1, 3.1.2, 3.2.1 The Magazine Industry

The first publication was the German Erbauliche Monaths Unterredungen in 1663. The name magazine appeared in 1731 and comes from the Arabic word for warehouse.

The technological progress increased circulation and image use, because of this magazines are becoming increasingly attractive to advertisers. The first established advertising agency was on 1890.

In the early 20th Century appeared one of the most important icons in publishing, William Randolph Hearst, who expanded his empire to magazine publishing starting with Good Housekeeping, National Geographic and Harper’s Bazaar.

In 1933 the American Henry Wolfe changed the look of Esquire magazine and influenced design and art work used in future magazines.

In 1945, Helene Gordon Lazareff launched a magazine that changed the way women think, speak and perceive themselves (Elle). Weekly Elle instructed French women how to be attractive and nice. The success was huge and influenced the whole genre of women’s magazines.


The first magazine ‘Good Housekeeping’ was produced in the early 20th Century by William Randolph Hearst. The second magazine ‘Glamour’ is produced by  Conde Nast Publications. There is a clear difference between the two magazines as Good Housekeeping is very bland in colour and has a very plain image on the front with hardly any coverlines, where as Glamour has a slightly sexual image, a lot of bright contrasting colours and a lot of coverlines. Also, the topics covered within the magazines are completely different as Good Housekeeping talked about books and homely topics where as Glamour covers topics about fashion, beauty  and sex.

How has digitisation affected the magazine industry?

“Just like their newspaper cousins, magazines have been greatly affected by the influence of the Internet. With so much information available online, advertisers and readers are accessing content on the Internet, causing declines in both revenue and readership. These changes are forcing magazines to adapt to an increasingly online market.”

Understanding Media and Culture: An Introduction to Mass Communication, v. 1.0

by Jack Lule

Digital photography and design software have revolutionised how magazines are now produced – cheaper, faster, greater creativity. Magazines can now be produced by much smaller organisations/companies because production is now much cheaper.

In the early 1900s magazines and newspapers would take a long period to produce as they would have to manually layout each character and then use ink to print it onto each individual piece of paper. Now, you can produce a magazine or newspaper in a shorter space of time and then be able to change the layout quickly.

The Guardian – the fall and rise of magazines from print to digital

It doesn’t have to compete on the newsstands.

The fully interactive version is the number one motoring app in the US and UK. Readers are migrating to the tablet edition where you can get an instant fix.

Hearst Magazines UK

In 1972 Cosmopolitan was relaunched in the UK and sold out on the evening of it’s first day. Later that decade Company was released, aimed at women in their 20’s. In 1977 the Comag circulation arm was set up and in 1979 National Magazines moved into Broadwick Street in London’s West End, which is it’s current location.

In the 80s, one of National Magazines’ most successful start ups was the rural magazine Country Living. In 1990 UK Esquire followed Good Housekeeping and Cosmopolitan over from the United States where it had been published since the 1930s. In 1999, the pioneering website Digital Spy launched specialising in TV, gaming and technology and was acquired by Hearst in 2011.

In 2000 there were a dramatic increase in the number of titles published by the National Magazines Company. The company’s digital presence also continued to expand: in 2006 the company bought and In 2007 it launched, online home of Best, Country Living, Good Housekeeping, and Prima, and in the same year, the site for Company magazine – later rebranded as

A major corporate move took place in 2011 when National Magazines acquired Hachette Filipacchi. This added the flagship magazines British Elle and Red to the Hearst portfolio. In 2012 Hearst launched Women’s Health to compliment the men’s health titles. Digital launches have continued with dedicated sites for Esquire and Reveal.

Heat Magazine

There were 27 single page advertisements and 4 double page advertisements in Heat Magazine. To have a single page advert it would cost around £23000 and for a double it would cost £46000.

A media pack is aimed at advertisers to see how much it would cost for them to put an advert in that magazine. Each price is different depending on the size of the advert and where it is in the magazine. Advertisers have to look at who the magazines target is and see if their product would appeal to the readers.

Multinational organisations are companies or charities that operate worldwide. It produces media products for a global market. It would have offices/production and distribution facilities in various parts of the world e.g. Sony, Apple, Starbucks and Disney. Examples of charities would be WWF, Oxfam or Cancer Research. All multinational organisations are conglomerates. A conglomerate is a collection of  non-independent companies all owned/controlled by one parent company.

The Bauer Media Group

The Bauer Media Group is a multinational organisations and has a global presence across twenty countries on four continents and had a global turnover of 2.3billion EUR in 2014. It is a family-owned independent conglomerate and owns companies in the media business as well as digital and radio sectors, 600 magazines worldwide; 400 digital media and over 100 radio and TV stations. As it is a family run business, they are particularly concerned with helping people in need. The Bauer Media Group has companies situated in Australia, China, Germany, France, UK, New Zealand, Austria, Poland, Portugal, Romania, Russia, Slovakia, Spain, Thailand, Czech Republic, Ukraine and USA.

Be Careful What You Tweet!

The law has been broken multiple times by what people post on social media, mostly Twitter.


Ched Evans – followers of the ex Sheffield United player named the girl he raped in a hotel room in 2011. The victim was forced to create a new identity and leave her hometown after the footballer’s fans branded her as a money grabbing liar and posted her name on social media, despite her legal entitlement to remain anonymous as the victim of a sex attack. The people who tweeted this have broken the defamation act because they have caused serious harm to a person’s reputation and that is part of the defamation act.

Jon Venebles – a security guard at London’s High Court posted images of one of the James Bulger killers, Jon Venebles, as an adult. The security broke contempt of court as you aren’t allowed to share photograph of the alleged whilst the crime is still active.

Paul Chambers – he posted a tweet on Twitter saying “Crap! Robin Hood airport is closed. You’ve got a week and a bit to get your shit together, otherwise I’m blowing the airport sky high!!” after the airport was shut due to the snow in January 2010.  Paul Chambers was convicted in May 2011 of sending a “menacing electronic communication”. He claims to have posted it in a moment of frustration and that it was a joke. He was found guilty by Doncaster magistrates in May 2010, fined £385 and ordered to pay £600 costs.

Here is a double page spread on the top 10 musician tweets that I created.


What is Twitter used for?

Twitter is used in a multitude of ways like:

  • to share your thoughts and opinions
  • to connect with people
  • promoting
  • campaigning/ raising awareness
  • business
  • keeping in touch with what is going on in the world
  • news
  • sharing important parts of your life
  • keeping up with recent trends

Examples of How People Use Twitter

Twitter is a very important news source as more people read news online than from a newspaper. Also, you can follow multiple celebrities, news programmes and radio stations to keep up to date with news all around the world. Furthermore, a lot of charities and businesses uses Twitter to raise awareness and to promote. An example of an organisation that uses Twitter is To Write Love On Her Arms. This is an organisation that uses Twitter to raise awareness on addiction, depression, self-injury and thoughts of suicide. An example of a company that uses Twitter is Starbucks coffee, who use it to advertise new offers and drinks. An example of an individual who uses Twitter for promotion is Justin Bieber. He used Twitter to promote his new single What Do You Mean? by having celebrities take a photo of themselves holding up a sign that says the songs title on it.

Twitter is a good example of the uses and gratification theory as the theory says ” we use the media to gratify our need for diversion, personal identity, personal relationships and surveillance” and Twitter meets all of these needs. People use Twitter to “escape” the real world (diversion), to express themselves (personal identity), to talk to followers and friends (personal relationships) and to keep up with the news and with what is happening around the world (surveillance).

An example of when news was broken on Twitter was when Caitlyn Jenner, formally known as Bruce Jenner, tweeted about being transgender. The former Olympian has been battling with wanting to live as her true self and finally came out to the world via Twitter on June 1st 2015.


Another example on when news was broken on Twitter was when singer/song writer tweeted saying him and his wife are expecting a baby in October 2015.


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